After a period of intense, blog-abandoningly-busy writing, I am back in the saddle.
On Saturday, I attended the Hells Can Party at Camden Town Brewery, where their Hells Lager was launched in cans, at last. I say ‘at last’ because it feels like a long time since I first spied Camden’s small canning plant, and I had hoped to spend the summer with a few crates of Hells, or even USA Hells, in cans. Unfortunately, it took a lot of time (and as I am led to believe, extremely hard work) to get the Hells cans launched. Some noted the oddness of launching a canned lager this close to winter, but when it’s this good, I say why the Hells not?
Camden Town’s bold, sharp branding is perfectly suited for cans, and their artist Mr Bingo has really outdone himself on the Hells can design. A straight adaptation of the Hells Lager bottle label would have been more than enough to impress anyone, but the intensely and eccentrically detailed madness oozing from the Hells can label is something glorious to behold. Packaging aside, the beer inside is the same world-beating, ever-refreshing and fantastic-tasting lager. Once I’d poured it into a half pint mug, I must have finished it in about four or five incredible gulps, a few of which washed down a wonderful pulled pork bun from the lovely man at Prairie Fire BBQ. By eck, even the flipping Mayor (of Camden, sorry Boris fans) showed up.
Anyway, I’ve written about my feelings on cans before, but in a nutshell (for those of you who don’t like being told to click on links when you’re right in the bloody middle of reading something), I think they are the future for packaged Good Beer. Bottles will be seen as premium and special; and bottle-conditioned beers will be treated with even more reverence as a result. Fresh, hoppy beers, however, especially those that have travelled some distance, almost always benefit from the total protection that a can provides.
What’s needed is a few other small UK breweries to take the plunge and get canning. It really needs to suit their image and branding, too. The Kernel, for example, would never can their beer and I wouldn’t want them to. There are some brewers however, whose branding and beers would be fantastic in canned form. Here’s my wishlist:
1. Magic Rock Brewing – Tell me – go on, just try – that Magic Rock’s madcap labels wouldn’t look sensational on a shiny can, especially the metallic ‘shiny football sticker’ labels given to their more limited beers. As for the freshness of those hoppy monsters, well, just imagine cracking open a can of Human Cannonball or Magic 8 Ball and let me know when you’ve finished drooling.
2. Tiny Rebel Brewing Co – A brewery that’s going from strength to strength, Tiny Rebel are just the kind of brewer to embrace canned craft beer. Their labels could even make the cans look like the spray paint used by their hoodlum teddy bear mascot. Just the thought of beers like Hadouken and Full Nelson tasting brewery-fresh already has me all excited.
3. Oakham Ales – There’s something about Oakham’s beer labels that already reminds me of cans, as they often use a bright, rectangular image that could fit onto one just so. I’d love to be able to come home to a fridge full of cheeky, hop-faced cans of Citra, or, be still my beating heart, Green Devil IPA.
4. Beavertown Brewery – Beavertown’s bottled beers are almost always bottle-conditioned as far as I can tell, but if they could pull off can-friendly versions of Black Betty, Gamma Ray and 8 Ball, I think their branding would look even cooler than it already does on their bottles. Imagine cans of Beavertown at your next barbecue – surely a dream come true.
5. Meantime Brewing Co – It’s surprising in many ways that this old stalwart (over ten years old, people, that’s ancient) of the London brewing scene hasn’t dabbled in cans. They have the quality, consistency and capacity. Cans might not somehow suit the brewery’s schizophrenic mix of innovation and tradition, but really, they should.
I think the main issues, as is always the case with canning, is whether the brewers have the capacity and demand. BrewDog famously outsourced the brewing and canning of Punk IPA cans to Thwaites, but following the building of their new brewery, have taken canning of their beers back home.
Given that a brewer based under a railway arch (admittedly that goes for a lot of London brewers) can pull this off, surely plenty more can, too. What do you think? Is there a brewer in the UK who should be canning their beer and they aren’t? Or is it all a Craft Wanker fly-by-night flight of fancy, best left to them bloody Americans and that? Perhaps, but as Craig Heap notes, the UK has a tradition of canned beer innovation. Let me know what you think in the comments.